Category Archives: This is how we do it

Project conclusion sharing sessions

In continuing with sharing our experiences on projects completed, the New Concept teams got together once again on 3rd February. The presenters showcased the IEC/BCC materials and more which were used and produced by New Concept for the projects. Experiences from the field, training assignments were shared and the hard work of each member of the New Concept family was acknowledged.

Presentation on projects

On 20th January, the New Concept teams got together to look at three projects which were recently concluded. The presenters showcased the animated shorts, documents, materials and more which were used and produced by New Concept for the projects. Experiences from the field, training assignments were shared and the hard work of each member of the New Concept family was acknowledged.

The presentations helped everyone understand how their work has translated into important achievements and allowed us to look at the larger picture.

Documentation Training Workshop

With the increased focus on evidence-based implementation, monitoring and research, documentation is a much-sought after skill in the world of social development. New Concept has vast experience in the many forms of documentation including process documentation, best practice documentation and most significant change (MSC) documentation. As part of internal capacity building, a 2-day workshop (Aug 6 and Aug 20, 2016) on documentation was held for colleagues in the organisation.



The workshop was led by 2 facilitators with support from a resource person. Sessions were conducted in an interactive manner using powerpoint presentations, activities, mock sessions and homework assignments. The topics of instruction included: Introduction to documentation; steps of process documentation; types of documentation. Feedback was elicited from participants at the end of each day. The participants were enthusiastic and narrated their own experiences of field work in previous documentation assignments.

TV PSA’s: A Buzzer

On 12th December, 2015, a short presentation was made by Richa Singh and Marya Khan in the New Concept office basement on TV Public Service Announcements (PSAs). After the presentation, everyone was encouraged to share their opinion and understanding about TV PSAs. The Summarised definition of PSA – A public service announcement (PSA) or public service ad, are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.


The main objective behind this presentation was to discuss the possibilities of future Public Service Announcements on Public Health and to sensitise New Concept employees towards health concerns raised by various government agencies, as health is one of the major issue of concern in the country. A variety of videos were shown based on which a discussion was held to gauge each individual’s view and understanding towards the same. One very important aspect raised by Ms. Vidya was the script treatment of the PSAs and the presence of humourous characters to get the point across.

During the presentation, people also came up with suggestions for PSAs with regard to other issues which are not being touched upon and need attention such as traffic safety, pollution, womens’ safety, rights of street animals and much more.

Everyone who attended the presentation, felt they knew more about the objective, treatment and use of the PSAs we so often come across and now will think about while we watch.

A journey of reality, happiness, anger, frustration, togetherness. Best can be quoted as “ANUBHAV” of a lifetime

Like a part of any other research project, This Bihar field work was also very important with regard to the project outcomes but it remained in our memory as a unique experience which we (Preeti, Anjali, Subhash, Negi ji) gained in this one and half month’s field work.

Being a social work professional, we always look for more than just the collection of data in our field work and this also happened in our Bihar Visit. For clarity, it is important to mention that we visited 6 districts of Bihar named Patna, Ara, Samastipur, Vaishali, Begusarai and Lakhisarai. Prior to the field work, we have heard a lot about these places as to “how unsafe and safe the rural and urban spaces of these town are…the kind of lodging facility prevails there…Local conveyance etc.”




Time passed by, we went one after another town for collecting data and we went to knowing more about agriculture, observing the rural beauty of Bihar, learning from the patience and politeness of people, loving their hospitality and experiencing the whole of it.

Being in a team of three girls and later two had kept the spirit alive and we went on accomplishing our targets. After visiting field for an around 20 days, a time had come when one of us used to get disenchanted, bored, then the other used to encourage and quote what our Sir has said “Ye Bhi ek Anubhav hai” and used to end up with a grand laughter, sometimes both of us used to be silent (with some retrospective-introspective thoughts in our head). Nevertheless, we were able accomplished our job, that too with positivity and happiness.

Would just like a share a small incident from the district of Begusarai. It is important to mention that the popular notion about this town is that is “thoda Dabang type” especially after the flashing of that daily soap after the name of this town on an entertainment channel. On the first day of our fieldwork in Begusarai When we entered in one of the village named “Iniyar” and as soon as our vehicle stopped and we were about to get down, a group of school boys were passing by. They must be in the upper primary classes. One of them said to the group “Hume to Aapnon ne loota, Gairon mai Kahan Dum tha, Hamari Kashti Bhi Wahan Doobi, Jahan Paani Kam Tha”……It was the moment….we were shocked, astonished that how confidently a small boy can recite a nazm…it was then that we said to ourselves that “Welcome to the district of Begusarai…this is the grand opening.”

Preeti Mishra & Anjali Mishra

Celebrating Women’s Empowerment, July 24, 2012

Keeping the fervour of Women’s Day Celebration (March 10, 2012) alive, women from Jaishankar Memorial Centre (JMC) and New Concept Information Systems (NCIS) came together to ponder over and discuss the state of women’s empowerment. The programme began with an opening address by Vimala Ma’am, to connect the threads between the women’s day event, intermittent discussions among the womenfolk of JMC and NCIS and the present get together with a purpose of providing a forum to deliberate on various emergent concerns of women in our society. The main theme of the programme was the issue of the space women have to make their decisions regarding their own and their children’s health, education and economics.

Bharatnatyam by Janhavi

The event was kick started by an enthralling Bharatanatyam dance performance by Janhavi. The performance depicted immense strength a woman has, to create and foster life on one hand and to destroy social evils on the other. The dance showcased the different forms Goddess Durga–an embodiment of womanhood, assumes to care for her loved ones and to punish the perpetrators. Following this a short audio-visual named ‘Girl Effect’ was played to show the precarious situation of a 12 year old girl child who is deprived of education and her very youth – married off and bearing children before she reaches adulthood at 18. However the cheerful conclusion of the audio-visual was put on hold to be played at the end of the event.

JMC-GRC staff sharing their experience on women and health

After this the workers from JMC narrated, with visuals, real life examples and enacted a skit to throw light on the lack of decision making power that women suffer. The victims of this are their own health and nutritional requirements among others. In addition, the important role women can play as decision makers in handling the household finances was demonstrated through posters. The presentation depicted contrasting situations where in one situation women actively participated in financial decision making leading to effective management of household as against situations where monetary matters were solely controlled by the man, often resulting in denying himself and his family the necessities of life while draining it on alcohol or in gambling.

JMC-GRC staff explaining types of incomes into a family

Another important aspect of women’s plight was brought out in terms of keeping the health requirements and reproductive needs of woman last in the priority ladder through a role play. The role play centred on the story of a woman who is bearing her fourth child and suffering from severe malnutrition and her husband who is apathetic to her condition, completely ignoring her repeated requests to see a doctor. He has no idea what she is going through, and therefore no empathy. An articulate health worker’s intervention opens his eyes to his wife’s serious condition and he is easily persuaded to take her to the doctor.

Puppet show focusing on patriarchal oppression of women

This was followed by a short puppet show, focussing on the patriarchal oppression of women. The show revolved around a dialogue between father and daughter, where the father tries to silence the daughter every time she speaks saying, girls should live within societal boundaries and limits. The show concluded with a message that the struggle of women to resist societal pressure has been long standing and would continue till the women achieved victory.
The concluding part of the audio-visual – Girl Effect was screened, describing a situation where the girl had access to education; she earned a living and made her own decisions on her education, job and marriage. She took control of her life and nurtured the future generations of girl children and the cycle went on.

Capturing the essence of the whole programme Uma Ma’am concluded the session by underscoring the lack of decision making power that women suffer from around the world. She said what is happening around us fills us with anguish and we, may be in small ways, can put in our best efforts to change the scenario. And it is not just an individual issue or within a family, but one for all of society. We have to understand where the barriers to decision making are coming from. Appreciating the efforts of organising committee, the need to engage in further discussion on issues of women was stressed upon.

Post the summing up, floor was opened for comments and reflections from the participants. The salient points emerging from the discussion were importance of education in empowering women, participation of women in decision making at familial and social levels to assert their rights and men and women joining hands to improve the conditions of women in our society.