On 12th December, 2015, a short presentation was made by Richa Singh and Marya Khan in the New Concept office basement on TV Public Service Announcements (PSAs). After the presentation, everyone was encouraged to share their opinion and understanding about TV PSAs. The Summarised definition of PSA – A public service announcement (PSA) or public service ad, are messages in the public interest disseminated by the media without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.
The main objective behind this presentation was to discuss the possibilities of future Public Service Announcements on Public Health and to sensitise New Concept employees towards health concerns raised by various government agencies, as health is one of the major issue of concern in the country. A variety of videos were shown based on which a discussion was held to gauge each individual’s view and understanding towards the same. One very important aspect raised by Ms. Vidya was the script treatment of the PSAs and the presence of humourous characters to get the point across.
During the presentation, people also came up with suggestions for PSAs with regard to other issues which are not being touched upon and need attention such as traffic safety, pollution, womens’ safety, rights of street animals and much more.
Everyone who attended the presentation, felt they knew more about the objective, treatment and use of the PSAs we so often come across and now will think about while we watch.